2012 Sponsor & Marketing Program Pg 6

2012 Sponsorship Marketing Program

Team Sponsor

Cost: $15,000 per race for whole season

  • Team Sponsor will be the Main sponsor with only associate sponsors
  • This type of sponsorship is usually desired for a season long, national marketing campaign.
  • Car and trailer will highlight company colors and designs
  • Driver and team uniforms and merchandise will reflect company colors and signage.
  • Major areas of car such as front hood, door and rear quarter panels will display company graphics
  • Includes hospitality and passes for eight guests.
  • Promotional events before races in local market areas.
  • Participation in  (2) off-season race shows
  • In-Paddock  Marketing Promotions…hero cards, photo ops, register for discounts, swag
  • Honda Car Corral appearance with swag giveaways
  • Press release to TV/Print/Web media
  • Driver and Team exposure through Speed TV race coverage, local and web media, driver autograph sessions, FastEricRacing.com website, e-mail list, etc.
  • Additional promotional activities and hospitality can be added on.  

Major Sponsor:

This type of sponsorship is usually desired for regional and local marketing campaigns.

 Can be utilized on a single race or multiple race basis. 

Cost:   $6,500 (Daytona & Indy $8,500)

  • Company signage on side, front  and rear of car
  • Company signage on transporter
  • Company signage on driver and team uniforms
  • Promotional  event at business or other location
  • 4 race tickets  w/pit passes and hospitality
  • 2 race tickets w/pit passes and hospitality to be used on promotional  sweepstakes
  • Honda Car Corral appearance with swag giveaways
  • In-Paddock  Marketing Promotions…hero cards, photo ops, register for discounts, swag
  • Press release to TV/Print/Web Media
  • Driver and Team exposure through Speed TV race coverage, press interviews, driver autograph sessions, FastEricRacing.com web site, e-mail list, etc
  • Additional promotional activities and hospitality can be added on.

 Associate sponsor:

Cost:  $2,500

This type of sponsorship can be used for both regional and national marketing campaigns but at a lower investment.

  • “bumper sticker size” company signage on side, front, rear of car 
  • “bumper sticker size” company signage on transporter
  • Company signage on driver and team uniforms
  • Exposure at promotional event with major sponsor
  • 2 race tickets w/pit passes and hospitality
  • Honda Car Corral appearance with swag giveaways
  • In-Paddock  Marketing Promotions…hero cards, photo ops, register for discounts, swag
  • Press release to TV/Print/Web media
  • Driver and Team exposure through Speed TV race coverage, local and web media, driver autograph sessions, FastEricRacing.com website, e-mail list, etc.
  • Additional promotional activities and hospitality can be added on.

Use Motorsport Sponsorship to build a specific image and brand; associate loyalty and morale!

Please contact Eric Metzger  or call 571-283-8768 for any additional information and details.

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