2012 Sponsor & Marketing Program Pg 2

Grand-Am Continental Tire Challenge Series

The Grand-am Continental Tire Sports Car Challenge Series is the premier proving ground for many of today’s automobile manufacturers and aspiring driving talent. The series features some of the best production car drivers and top automobile manufacturers from around the world.  CT Challenge race cars are straight off the showroom floor with minimal racing modifications to enhance safety and performance.

Two classes of race cars compete on the track, usually at the same time during CT Challenge events, with (2) drivers competing for top honors in their specified class, as well as the overall win. Continental Tire Challenge Series cars are classified by weight, engine size and model and the racing is among the most popular and closely fought.

Grand Sport (GS)

The Grand Sport class includes popular sports and muscle cars, such as the Chevy Camaro, BMW M3, Ford Mustang, Porsche 997 and Audi S4.

Street Tuner (ST)

The Street Tuner class is Grand-Am’s offering to the growing compact import car craze and features top sports cars, coupes and roadsters like the Honda Civic SI, BMW 328i, Mazdaspeed3, VW GTi, and Mini Cooper S.

Grand-am Continental Tire Sports Car Challenge Series enjoys substantial media coverage in both print and television. Grand-am is covered by 75 of the top 100 daily newspapers in the U.S. National magazines such as Car and Driver, Road and Track, Racer, Playboy, VW-Audi Tuning, and Sports Business Journal displayed articles and results from CT Challenge races. Also enthusiast magazines such as Grassroots Motorsports and BMW CCA Roundel print regular features of Continental Tire Series teams and drivers.

In 2012 SPEED TV will broadcast 9 of the 10 CTSCCS events on a delayed view basis (usually the following Saturday). SPEED TV continues to be one of the fastest growing cable networks in North America and Grand -Am broadcasts reached more than 100 million homes last year. Also worldwide telecasts are provided by Eurosport, Televisa, MotorsTV, SPEED and other international networks.

Grand-am.com features video highlights, daily news and editorials, full race coverage, team and driver bios, message boards, photos, live timing and scoring and much more. More than 20 million pages were viewed last year with an average of 62,804 per day. In addition team and driver web sites such as www.TheRaceSite.com and www.FastEricRacing.com also provide exposure.

1/   Next->                                                Download PDF